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Wheel Color It mobile wheel repair and remanufacturing pod

Wheel Repair Business Systems • USA

Start a Wheel Repair & Refinishing Business

For Auto Dealers, Tire Stores, Collision Shops & Automotive Entrepreneurs

Bring professional wheel repair, refinishing, wheel straightening, CNC machining, crack evaluation and custom color services into your business — or launch your own mobile wheel repair operation.

Wheel Color It can help you build the equipment, training, systems, marketing and operating support needed to create a professional wheel repair business.

Start Your Wheel Repair BusinessTalk to the Team
Equipment•Training•Technology•Marketing•Ongoing Support

Experience

Built It. Grew It. Sold It. Now We’ll Help You Build Yours.

Wheel Color It’s leadership helped pioneer the modern mobile wheel repair business more than two decades ago.

That experience includes building mobile wheel repair operations, developing commercial dealership routes, training technicians, creating operating systems, expanding into multiple markets and supporting hundreds of mobile service units.

Today, that experience is being used to help the next generation of automotive businesses and independent operators build professional wheel repair operations.

Wheel Color It mobile wheel repair box truckInside a Wheel Color It mobile wheel repair trailerTechnician training on a diamond-cut CNC wheel lathe
DCR and Wheel Color It wheel repair equipment partnership

Partnership

DCR Has Teamed With Wheel Color It

Bringing wheel repair industry experience, professional equipment, training and business systems together to help operators build the next generation of wheel repair businesses across the United States.

Tom Morris

EZ Group, CEO

New Revenue Center

Turn Wheel Damage Into a New Revenue Center

Every day, dealerships, tire stores, collision centers and automotive businesses encounter vehicles with damaged wheels.

Much of that work is currently outsourced.

That can result in:

  • Lost revenue
  • Longer turnaround times
  • Dependency on outside vendors
  • Transportation delays
  • Less control over quality
  • Missed customer-pay opportunities

With the right equipment and training, your business can bring more of those services in-house.

Create a dedicated wheel repair operation capable of servicing your own vehicles while also creating opportunities for wholesale and retail business.

Explore the Opportunity

Choose Your Business Model

Build the Wheel Repair Operation That Fits Your Business

Wheel Color It fixed wheel repair workshop solution

Fixed Wheel Repair Workshop

Build an In-House Wheel Repair Department

Create a professional wheel repair and refinishing operation inside your dealership, tire store, collision center or automotive facility.

Services can include:

  • Painted wheel refinishing
  • CNC diamond-cut wheel repair
  • Wheel straightening
  • Crack evaluation
  • Aluminum wheel restoration
  • Curb-damage repair
  • Custom wheel colors
  • Wheel blackout packages
  • Personalized finishes
  • Clearcoat refinishing

A fixed workshop can service your existing customer base while creating opportunities for additional wholesale and retail repair work.

Build a Workshop
Wheel Color It mobile wheel repair van

Mobile Wheel Repair Unit

Take the Business Directly to the Customer

Launch a professionally designed wheel repair van or trailer capable of serving commercial automotive accounts on-site.

Potential customers include:

  • New car dealerships
  • Used car dealerships
  • Collision centers
  • Tire stores
  • Rental fleets
  • Automotive groups
  • Service centers
  • Wholesale automotive accounts

Instead of waiting for customers to bring damaged wheels to you, take the service directly to them.

Build a Mobile Operation

Services You Can Offer

Build Multiple Wheel Repair Services Into One Operation

CNC diamond-cut alloy wheel lathe01

CNC Diamond-Cut Refinishing

Add professional CNC wheel refinishing capability for qualifying diamond-cut wheels.

Potential capabilities:

  • Diamond-cut machining
  • Precision wheel measurement
  • CNC surface refinishing
  • Clearcoat application
  • Repair documentation
  • Quality-control inspection
Dual axis wheel straightening machine02

Wheel Straightening

Add professional wheel straightening and runout measurement capability for qualifying damaged wheels.

Potential services:

  • Distortion measurement
  • Runout inspection
  • Wheel straightening
  • Repair-candidate assessment
  • Final inspection
Wheel Color It paint and coatings system03

Painted Wheel Refinishing

Repair common cosmetic wheel damage such as:

  • Curb rash
  • Scratches
  • Scuffs
  • Gouges
  • Paint damage
  • Clearcoat damage
  • Cosmetic deterioration
Gloss black custom refinished alloy wheel04

Custom Color & Personalization

Wheel repair does not have to stop at restoring damage.

Add services such as:

  • Gloss black
  • Satin black
  • Matte finishes
  • Custom colors
  • Two-tone designs
  • Personalized accents
  • OEM-style refinishing
  • Vehicle-specific color packages
05

Crack Evaluation & Safety Assessment

Not every damaged wheel should be repaired.

Professional training should emphasize:

  • Crack identification
  • Damage assessment
  • Structural evaluation
  • Runout measurement
  • Repair limitations
  • Replacement recommendations

The goal is not to repair every wheel. The goal is to make informed repair decisions and follow responsible procedures.

Wheel inspection and diamond-cut lathe inside a Wheel Color It pod

For Auto Dealers

For Auto Dealers

Create an In-House Wheel Repair Department

Your dealership already encounters wheel repair opportunities every day.

Potential sources include:

  • Used vehicle inventory
  • Trade-ins
  • Lease returns
  • Customer-pay service
  • Tire and wheel warranty claims
  • Collision repairs
  • Pre-owned reconditioning

Instead of outsourcing every repair, build internal wheel repair capability and create additional services for your existing customer base.

Add Wheel Repair to My Dealership
In-house wheel repair workshop for auto dealers

For Tire Stores

For Tire Stores

Your technicians already see wheel damage during:

Everyday tire service:

  • Tire replacement
  • Tire rotation
  • Wheel balancing
  • Alignment
  • TPMS service

Add services such as:

  • Wheel straightening
  • Painted wheel repair
  • Diamond-cut repair
  • Custom wheel colors
  • Wheel replacement options

Wheel repair gives tire retailers another service opportunity while the vehicle is already in the store.

Add Wheel Repair to My Tire Business
Wheel straightening machine for tire stores

For Collision Centers

For Collision Repair Centers

Wheels are frequently damaged during vehicle accidents. Instead of outsourcing every damaged wheel, collision shops can add an internal wheel repair operation or mobile capability.

Potential services include:

  • Wheel refinishing
  • CNC diamond-cut repair
  • Straightening
  • Cosmetic restoration
  • Crack evaluation
  • Wheel replacement coordination

Bringing more wheel work in-house can help reduce dependency on outside suppliers and provide greater control over the repair process.

Explore an In-House System
Wheel refinishing paint system for collision centers

Existing Automotive Businesses

You May Already Have the Most Valuable Part of the Business

CUSTOMERS.

Wheel Color It can help you add the equipment, training and expertise.

This can work particularly well for:

  • Dealership groups
  • Collision MSOs
  • Tire retailers
  • Detail businesses
  • Automotive reconditioning companies
  • Paint and body shops
  • Mobile automotive service companies
  • Independent repair facilities

Wheel repair can become an additional service line without requiring an established automotive business to start its customer base from zero.

Wheel Color It refinishing workstation and filtration wall

Automotive Entrepreneurs

Start Your Own Wheel Repair Business

You do not need to already own an automotive business to enter the wheel repair industry.

Wheel Color It can help qualified entrepreneurs explore building an independent wheel repair operation.

Wheel Color It mobile wheel repair trailer

Mobile Wheel Repair

Build commercial routes serving dealerships, collision shops, tire stores and other automotive accounts.

Wheel Color It wheel repair workshop

Wheel Repair Workshop

Create a centralized wheel repair and refinishing location serving commercial and retail customers.

Interior of a Wheel Color It mobile wheel repair van

Hybrid Operation

Combine a workshop with mobile service units, allowing mobile teams to handle on-site work while more complex jobs can be routed through a central facility.

Discuss My Business Idea

Equipment

Professional Equipment Packages

Wheel Color It can help configure your wheel repair operation around the services you intend to provide.

Professional CNC diamond-cut wheel lathe

Equipment may include:

  • CNC wheel lathe
  • Wheel straightening machine
  • Runout measurement equipment
  • Wheel preparation systems
  • Sanding equipment
  • Bead pushback equipment
  • Spray equipment
  • Compressors
  • Paint systems
  • Clearcoat systems
  • Ventilation
  • Dust extraction
  • Aluminum restoration equipment
  • Workstations
  • Power systems
  • Mobile unit storage
  • Safety equipment
  • Inspection tools

Rather than simply selling individual machines, we help operators understand how the entire system works together.

Discuss My Equipment Requirements

Training

Professional Wheel Repair Training

Equipment Is Only Valuable When Technicians Know How to Use It

Training can cover both the technical side of wheel repair and the operational side of running a wheel repair business.

Training may include:

  • Wheel inspection
  • Cosmetic repair
  • Painted wheel refinishing
  • Diamond-cut CNC repair
  • Wheel straightening
  • Damage assessment
  • Crack evaluation
  • Surface preparation
  • Color matching
  • Clearcoat application
  • Equipment operation
  • Quality control
  • Safety procedures
  • Production workflow
Wheel repair training workshopDiamond-cut CNC lathe training session

We want customers to leave training prepared to operate — not simply with a machine and a manual.

Right-Sized Investment

Build the Right System

Starting or expanding a wheel repair operation requires a meaningful investment.

Wheel Color It works to help operators configure professional equipment packages around the business they actually intend to operate.

NOT THE BIGGEST SYSTEM.

NOT THE MOST EXPENSIVE SYSTEM.

THE RIGHT SYSTEM.

Ongoing Support

Support Does Not Stop After Training

Wheel Color It can continue supporting operators after the initial equipment and training stage.

When challenges arise, you have experienced people to call.

Potential support can include:

  • Technical assistance
  • Equipment guidance
  • Operating procedures
  • Business development
  • Sales support
  • Account-development strategies
  • Marketing materials
  • Advertising support
  • Digital marketing guidance
  • Customer acquisition programs
  • Technician development
  • Expansion planning

Marketing & Customer Acquisition

Knowing How to Repair Wheels Is Only Half the Business

YOU ALSO NEED CUSTOMERS.

Wheel Color It can help operators understand how to market wheel repair services to:

  • Auto dealerships
  • Tire retailers
  • Collision centers
  • Automotive groups
  • Fleets
  • Used car operations
  • Retail consumers

Marketing support may include:

  • Website strategy
  • Local SEO
  • Google advertising
  • Social media
  • Sales materials
  • Dealer presentations
  • Email campaigns
  • Digital lead generation
  • Commercial account prospecting

The objective is to help you develop both the repair capability and the customer pipeline.

Wheel Color It mobile wheel repair fleet unit

Experience

Learn From People Who Have Actually Built the Business

There is a major difference between buying equipment from a machinery supplier and learning from people with experience building and operating a large wheel repair organization.

Built It.

Grew It.

Sold It.

Now We’ll Help You Build Yours.

Experience includes:

  • Building mobile wheel repair operations
  • Developing commercial dealership routes
  • Recruiting and training technicians
  • Developing operating systems
  • Expanding into multiple markets
  • Building national automotive relationships
  • Supporting hundreds of mobile service units
  • Scaling internationally
  • Building and eventually selling a major wheel repair organization

Your Starting Point

You Bring the Market. We Bring the System.

01

Auto Dealer

Turn wheel repair into an internal service and revenue center.

02

Tire Store

Add wheel repair, straightening and refinishing to your existing tire business.

03

Collision Shop

Reduce outsourcing and control more of the wheel repair process.

04

Automotive Entrepreneur

Build a mobile or fixed wheel repair business.

05

Existing Wheel Repair Company

Add CNC, straightening, customization and additional capabilities.

Whatever your starting point, Wheel Color It can help you develop a system around your goals.

Get Started

Start Your Wheel Repair Business

Tell us about your business, your market and what you want to build.

A member of the Wheel Color It team can discuss:

  • Workshop vs mobile operation
  • Equipment requirements
  • CNC capability
  • Wheel straightening
  • Painted wheel refinishing
  • Custom color services
  • Training
  • Startup investment
  • Marketing strategy
  • Commercial account development

Lead Form

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Paste the GoHighLevel embed code inside this container (#wheel-repair-business-form). It will expand to full height automatically.

FAQ

Wheel Repair Business Questions

Wheel Color It mobile wheel repair van

Build It With People Who Have Done It Before.

Equipment. Training. Technology. Marketing. Support.

Start a Wheel Repair Business.

Build a New Revenue Center.

Start Your Wheel Repair Business
Start Your Wheel Repair Business